Our story is different, as an apparel company, Idartsons evolved from a passion for curating and collecting college Greek paraphernalia. During this time, I noticed that prices became inflated and the quality of the products were questionable. So this led to my vision of becoming an entrepreneur. I discussed it with my parents, who were very supportive and my dream became reality, giving way to Idartsons, an homage to my parents. Idartsons, Ida and Art’s son, Apparel Company.